Introduction
Exporting carpets from Iran is a deep-rooted tradition, and Kashan is at the heart of this legacy. Pamchal carpet company, one of the most trusted manufacturers of machine-made mosque carpets in Iran, has successfully extended its export footprint from the local market to the Gulf countries and Africa. This article explores how Pamchal carpet company achieved this milestone, the challenges along the way, and the strategies that made their success possible.
Why Kashan? The Historical Carpet Capital of Iran
Kashan has long been recognized for its superior quality carpet production. With centuries of craftsmanship embedded into its manufacturing culture, the city provides access to skilled labor, modern machinery, and proximity to raw material suppliers. Pamchal’s choice to operate in Kashan leverages these strengths to meet international standards.
Building a Competitive Export Strategy
Pamchal’s export growth didn’t happen by chance. It involved:
- Market research in the Gulf and African regions
- Collaboration with export advisors
- Customizing product specifications to meet local religious and climate needs
- Complying with certification requirements such as ISO 9001
One of the biggest drivers of export success was participating in international trade fairs, where Pamchal built valuable B2B relationships and showcased product durability and aesthetic designs tailored for mosques.
Adapting Products for Regional Needs
Pamchal developed custom carpet solutions for:
- Mosques in Saudi Arabia requiring cooler-tone colors and thicker underlayers for desert heat
- North African clients who demanded traditional patterns with modern durability
- NGO Projects across Africa seeking bulk affordable prayer rugs with Qibla design pre-marked
These adaptations helped Pamchal build credibility and long-term contracts.
Logistics Excellence: From Factory to Foreign Floor
Logistics plays a major role in carpet export. Pamchal:
- Uses full-container-load (FCL) shipping for bulk orders
- Collaborates with shipping agencies for customs clearance
- Ensures waterproof, damage-resistant packaging
- Tracks all shipments with integrated export management software
This level of logistics control gives foreign buyers the confidence to order at scale.
Pamchal’s Brand Promise
Pamchal’s success isn’t just about price, it’s about trust. The company guarantees:
- Premium-quality heat-set acrylic carpets
- Flexible design services (e.g. Qibla alignment, logo inclusion)
- Timely delivery to Gulf ports and African destinations
- Multilingual export support in Arabic, English, and French
Internal Links
- How to Import Machine-Made Carpets from Iran
- Why Heat-Set Acrylic Carpets Are Ideal for Hot Climates
- How to Customize Mosque Carpets with Your Logo or Identity
Referenced Source
Based on insights from Exporting Iranian Carpets – Traditions and Trends by Dr. Saeed Khosravi, Tehran University Press, 2021.